Below are the captured actions from the meeting between WFA- represented by Matt Green – and the Cross-Media Subgroup consisting of Omar Katerji (Ferrero), Shadi Kandil (MBWW), Asad Rehman (Unilever), İbrahim Kadiri (Google), Ravi Rao (Group M), Walid Yared (Choueiri Group), and Houda Koussa (Archers Consultants).
We also agreed that we will put across a motion to include SnapChat, TikTok, and MBC to be included in the committee when we meet on the 11th of November – to be blessed by the committee.