Project Roadmap

Phase 1

Components

  • High level scope outlined (measures, technical enablers, panel, outputs, technology)
  • Standards and metrics clear (to flow from WFA)
  • Phase one partners agreed in principle and advertiser advisory group established
  • Phase 1 outputs clear (workplan, costings, governance and funding)

Outputs

  • Partner(s) for Phase 2
  • Funding for phase 2 & 3
  • Scope for phase 2
Phase 2

Components

  • Phase 2 workplan, and resource plan agreed to deliver day one requirements
  • Phase 2 governance agreed
  • RFP to Partner
  • Auditing Mechanism in place

Outputs

  • RFP draft
  • Auditor Appointment
  • Partner Roster
Phase 3

Components

  • Partner Selection Approach and Criteria
  • RFP Process Management and Partner Finalization
  • Aligned Design and implementation Approach (Panel, tech)
  • Funding for Phase 4 agreed
  • Commercial Models and Governance agreed

Outputs

  • Identified Partner
  • Identified Approach
  • Ongoing Funding in Place
Phase 4

Components

  • Focus on beta launch
  • Data Testing and Validation
  • Industry Mobilization on Commercialization
  • Stabilized Data, Mobile Adoption

Outputs

  • Service Rate Card in Place
  • Data Validation Conducted
  • Industry Alignment
  • Early Adoption in Place