Shadi Kandil and Asad Rehman presented an UAE X-Media Update to the ABG Board on behalf of the UAE Audience Measurement Committee.
The objective of the meeting was to sign off on the Consultant’s scope and costs for managing Phase 2 of the project. Attached is the deck that was presented to the board, which included a short update on the Comms Plan (already shared and approved by the committee), and a quick update on our docking with WFA.
Key actions from the meeting were: