Meeting held on December 14, 2020
Key Discussion and Action Points:
Alignment on the Brief:
Tony Evans of Facebook made the point about the lack of alignment on the RFP i.e.it is not an all- media solution. It was clarified by the committee members that we have the same vision as our ultimate goal. The Committee, however, chose a certain starting point for this the journey. This too in a market that has no previous history of cross-media measurement whatsoever. It was also highlighted that while WFA have an articulated vision, their lead markets of US and UK are also building their own roadmaps vs their respective priorities and none of them are able to land this holistic vision from the get go. It is also clear from WFA that both the pilot markets will take at least through to mid-2022 to implement any pilot solution.
Partner Shortlist for the RFP Process:
Houda took us through a snapshot of Partners and key points from their Letters of Intent. We must bear in mind not only a partner’s ability to provide a solution, but also the ability to innovate, as well as to bring trust and credibility alongside their solution. Following is the list of partners we shortlisted to send out the RFP:
It was also discussed that some of these partners will most likely not be able to provide a holistic solution but may form part of an industry solution. It was also discussed that we will engage with a few of these participants with an ambition to learn from the novelty factor in their solutions.
Next Steps to the RFP Process:
Learning from KSA Project:
Shadi shared the learnings on the KSA Approach. Two key components of learnings:
It was clear that we will likely need some sort of combination of the two approaches and will need more time to deliberate on the approach.
Discussion on Funding Approach: