At an extra ordinary Board Meeting held by ABG, Shadi Kandil and Asad ur Rehman presented the recommendation to appoint Archers Research & Brand Consultancy to run the phase 2 of the UAE Audience Measurement project. This recommendation was duly whetted by the UAE Audience Measurement Committee in prior meetings. The consultant’s scope of work and costs are attached.
The decision was for the ABG and the industry members to bear the costs of this appointment. Any work coming out of this appointment will be the property of ABG – hence the property of the industry. All outputs, unless legally bound as confidential, will be shared and posted on this website.
This decision is now open for Industry Consultation. This consultation will end on August 7, 2020.
If you have any concerns or comments on this appointment, please fill-in the form below. Your comments will be reviewed by the UAE Audience Measurement Committee, and you will be informed of actions coming out of that review. Before you submit your comments or concerns, it is highly recommended that you go through the various minutes of the meetings, and the progress posted on this website. Please note that anonymous comments will not be considered for review.